Insight Global's client is a dynamic and growing company committed to providing flexible financial solutions to businesses nationwide. We are seeking a highly motivated and creative B2B Marketing Specialist
to join our team. In this role, you will collaborate with both the sales and marketing teams, playing a pivotal role in B2B lead generation. If you have a passion for driving business growth through effective marketing strategies, we invite you to apply.
As a B2B Marketing Specialist, your primary responsibilities will include:
* Understanding our company's financing services and brand to effectively represent it in
marketing materials.
* Crafting compelling copy and engaging graphic designs for various marketing channels,
including social media, email campaigns, direct mail, case studies, advertising, and more.
* Staying up to date on the latest marketing tactics and trends to infuse creativity into our
strategies and campaigns.
* Managing the conception and execution of marketing campaigns and programs to continuously
improve our B2B lead generation initiatives and results.
* Articulating and positioning the benefits of our financial solutions to potential clients in the key
industries we serve.
* Working closely with team members in both sales and marketing to streamline communication
and collaboration.
* Managing data updates in our customer relationship management and marketing platforms.
* Learning and utilizing various software tools for digital marketing initiatives.
* Establishing and reporting on key performance metrics of our B2B marketing campaigns.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
* Bachelor's degree in marketing, communication, business, or a related field.
o 1 -- 5 years of professional experience.
* Experience using various social media platforms (Instagram, Facebook, LinkedIn, X).
* Experience creating lead gen campaigns across social platforms, case studies, advertising, email, and direct mail.
o Multichannel marketing.
* Proficiency in using Canva for graphic design purposes.
* Experience with Salesforce and/or HubSpot to assist with lead generation.
* Strong copywriting skills for generating content across different social platforms and websites.
o Excellent written and verbal communication skills to effectively convey marketing messages.
o High attention to detail, ensuring accuracy in all marketing materials and communications.
* Ability to work effectively within a team and independently, fostering a collaborative work environment.
o Excellent organizational skills to manage multiple tasks and deadlines.
* Proficiency in Microsoft applications, including Word, Excel, and Outlook.
* Previous experience in the financial services industry is a plus.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.