Seattle, WA
|
Sales
|
Contract,Perm Possible
|
$67 - $101 (hourly estimate)
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Roles and responsibilities include: * Work with various teams across teams to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop... More insights the creative team can use to develop creative campaigns and solutions. * Stay informed on various market trends that are relevant to our top advertisers * Become an expert on the various channels within the ecosystem so you can quickly assess customer behavior trends that are relevant to inform and direct solutions * Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) * Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate * Work with the account team to conduct post-campaign reports and analyses of performance against predetermined brand metrics * Work closely with Copywriters and other Creative team members to ensure your insights are understood, helps inform their work, and unblock their creative process * Identify reporting opportunities using non-first-party data sources, including social media * Help develop the story for why clients should feel compelled to work with us by helping them understand how they can benefit from our customer obsession * Blend quantitative and qualitative approaches to achieve outcomesLess