Job Description
This role focuses on marketing execution and project coordination for new store openings and underperforming locations. Responsibilities include:
• New Store Grand Openings: Plan and execute marketing initiatives, prepare and distribute opening materials (flyers, signage), write radio scripts, and run paid social ads
• Underperforming Stores Support: Partner with analytics teams to understand performance drivers and craft targeted marketing strategies
• Cross-Functional Collaboration: Work closely with store managers, internal teams, and external vendors to ensure seamless execution
• Project Management: Coordinate timelines, deliverables, and communication for marketing projects and events
• Media Expertise: Develop local media briefs and manage relationships with media partners
• Content Creation: Generate marketing materials and adapt messaging for different store locations
• Communication: Serve as a key liaison across all organizational levels (approx. 50% of role), with 30% focused on planning/project support and 20% on material generation
• Maintain flexibility to respond to competitive pressures and unexpected market changes
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• Minimum 4 years of marketing experience, preferably in multi-unit or retail environments
• Bachelor’s degree in Marketing, Communications, or related field
• Strong understanding of multiple marketing channels (email, social media, local media)
• Project planning and management skills, with ability to coordinate across multiple stakeholders
• Excellent communication skills (50% of role involves communication across all levels of company leadership)
• Ability to write media briefs, radio scripts, and manage paid social campaigns
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• High energy, curiosity, and ability to bring enthusiasm to the team
Nice to Have Skills & Experience
• Experience with retail marketing or multi-unit operations
• Familiarity with Asana or other project management tools
• Experience in Tableau or other analytics platforms
• Campaign marketing experience
• Adobe Creative Suite experience
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.